Democratic Disruption in the Age of Social Media: Between Marketized and Structural Conceptions of Human Rights Law

“Once hailed as beacons of democracy, social media platforms such as Facebook, YouTube and Twitter now find themselves credited with its decay. Amidst a rising global techlash and growing calls for digital constitutionalism, this article develops a typology of the diverse forms of governance enabled by social media platforms and examines the contestability of human rights law in addressing the accountability deficits that characterize the platform economy. The article examines two interrelated forms of social media governance in particular: content moderation, encompassing the practices through which social media companies determine the permissibility and visibility of online content on their platforms; and data surveillance, encompassing the practices through which social media companies process personal data in accordance with their extractivist business models. Recognizing that human rights law is a vocabulary of governance with the potential to both restrain and legitimate particular relations of power within the platform economy, this article critically examines two rival conceptions of human rights law – marketized and structural – that may be relied upon to address the accountability shortfalls that pervade the contemporary social media ecosystem. The article ultimately argues in favour of a more structural conception of human rights law, one characterized by an openness to positive state intervention to safeguard public and collective values such as media pluralism and diversity as well as a systemic lens that strives to take into account imbalances of power in the social media ecosystem and the effects of state and platform practices on the social media environment as a whole.”